Treat Beauty
Treat Beauty needed a website as bold and playful as its jumbo lip balms. With a “bigger is better” brief, the design called for vibrant colours, cheeky copy, and larger-than-life product imagery.
I worked on this project at ConversionWise, one of the UK’s leading conversion rate optimisation agencies. I designed a fun, personality-filled shopping experience that puts the products front and centre, celebrates the brand’s feel-good credentials, and makes it easy for customers to discover their favourites and stock up with a bundle.
Please note that websites may be changed by the client post-launch.
About
The website brings Treat Beauty’s bold brand personality to life through oversized product imagery, vibrant colour, and big, bubbly typography. Lip balms spill beyond the edges of sections, creating a playful sense of scale that makes the products impossible to miss.
Alongside the visual impact, the design focuses on building trust and making purchasing decisions easy. Organic ingredients, cruelty-free credentials, and USA manufacturing are clearly communicated, while customer reviews, video content, and media features give shoppers plenty of reasons to feel good about their purchase.
Features
Conversion-focused product pages
Product pages prioritise the information shoppers need to make a decision, with reviews, product benefits, payment information, and clear calls to action placed prominently above the fold.
Strategic social proof
Star ratings, customer reviews (or taste-imonials), user-generated content, videos, and media feature logos build confidence and let happy customers do the talking.
A playful path to bigger baskets
The Build Your Bundle page makes it easy for customers to choose multiple lip balms and unlock a discount, turning a playful product experience into an opportunity to increase order value.
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